You have something fantastic that the world needs to know about.
But how do you tell them?
Designing a Brand Strategy and Brand Identity for your business when it hits the ground is critical. The tools we provide allow you to remain agile, communicate your ideas effectively in order to minimise the onboarding required by customers or consumers when entering the marketplace.
Begin with the end in mind. What does this mean? Strategy first. To ensure you're investing in your marketing and not just spending, it's important you understand where it's going. Agree?
Let's start by saying well done. If you're at this stage, you've been through a process of branding identity and logo design before, but this time... you want more. This time you feel you need "something" to communicate how good your business is and you're not sure what to call it.
In steps KEO with a Brand Strategy workshop. This workshop allows us to unpack and discover your positioning statements, your proof, the business' value proposition and the questions we need to be asking of ourselves.
Our brand strategy workshops can take hours or days - this is reliant on the engagement, value and time we're able to put into getting to know your business.
Through this process, we begin defining the brand assets and identity, meaning logo design, corporate identity, signage, and overall experience a customer will have with each touch point of your brand.
We'll apply the brand personality and discovery to all touch points of your business, in a meaningful and considered approach. Website design and development will lay foundation as a place for you to perform your best business online, with social media, advertising and other forms of digital marketing generating leads and bringing them back to your site to ensure we can measure outcomes and adjust if required.
Entering a New Market content
Start with the end in mind. It's a great concept and one we often overlook when entering a new market with a product or service.
We have techniques and strategies to help design and create what a product design might look like on the shelf
Now it's your turn and you want to create the biggest splash the industry has ever seen!
Transitioning your brand could be for a multitude of reasons, at the forefront is the offering of a new service or product that will alter the perspective for your business. We need to captilise on the new traffic coming through your door, the buzz that this new offering will create!
You have created a meaningful legacy and excellent rapport with your existing brand identity and marketing, we need to capitilise on that investment and use it to leverage the transition into a new market... or do we?
How does your current position influence the direction you're looking to take. Begin by analysing these impacts and assessing what's necessary to, start doing, keep doing and stop doing.
The design of a logo and brand identity needs to be carefully considered throughout this process, and how you might leverage the existing work to boost reputability and recognition during the transition.
If you're interested to know more about this process, or would like to chat through your ideas over a coffee or beer - we're shouting!
Talk turkey with us!
We're excited by the innovative, creative and those willing to take a risk. Let's do it together!
You have to market it. The business needs to be framed with a unique brand position that tells it's target audience they need it. The business needs to offer the solution to a problem these guys didn't know they had?
We can't help but help!
Partnering together will allow you to take an overhead approach to your clientelle, ensuring you are having meaningful and engaging conversations from the moment you begin knocking on doors.
So let's identify the positioning statement, uncover the proof as to why you do what you say you do and begin shaping that into meaningful communication and marketing that grows your bottom line.
Then we should measure it, 'cause it's 2019 right? So let's ensure we're capturing the interactions and data that your clients and more important potential clients are having with your business and brand and maintain a proactive and agile approach to their requests and needs.
Let's do it!