You have something fantastic that the world needs to know about.
But how do you tell them?
Designing a Brand Strategy and Brand Identity for your business when it hits the ground is critical. The tools we provide allow you to remain agile, communicate your ideas effectively in order to minimise the onboarding required by customers or consumers when entering the marketplace.
Begin with the end in mind. What does this mean? Strategy first. To ensure you're investing in your marketing and not just spending, it's important you understand where it's going. Agree?
Let's start by saying well done. If you're at this stage, you've been through a process of branding and logo design before but, this time, you want more. This time, you want 'something extra' to communicate the very best of your business and you're not sure what to call it.
At KEO, it all begins with a Brand Discovery workshop. This workshop allows us to unpack and discover your positioning statements, your proof, business value proposition and the questions we all need to be asking ourselves.
Our Brand Discovery workshops can take hours or days - this is reliant on the scope, value and time required to get to know your business.
Through this process, we begin defining your brand assets and idenitiy such as your logo design, corporate identity, touchpoints and overall customer experience.
Once we've fleshed out your Brand Personality, we develop a plan to apply it to all touch points of your business, in a meaningful, measured and considered approach.
You will leave the Brand Discovery with a brand bible that will provide a road map and guide for all future branding and marketing decisions ensuring your sizzle is not lost in the meat!
So you have a product or idea you want to launch in a new market...
Stephen Covey famously encouraged entrepreneurs to 'begin with the end in mind'. This steadfast advice is essential to any successful business venture and foundational to your marketing strategy.
Where you want to go determines how you are going to get there, who is going to take you there and how long you expect it will take before you arrive.
Your marketing strategy will detail who your target market is (everyone is not your customer!), where they are from, how they purchase, how they like to be served and more ensuring your marketing dollars are bang on target.
With our support, you will be prepared to plan and take into account all touch points, from signage and branding to how a product might look and feel on the shelf; all elements of the client's journey and experience will be considered and refined to ensure your venture is a success.
And now it's your turn and you want to create the biggest splash the industry has ever seen!
Transitioning your brand happens for a multitude of reasons. In many cases, we see it's due to a new offering, service, product or location and this addition will alter the perspective people may have of your business. We need to captilise on new traffic coming through your door and the buzz that this new offering will create!
You have created a meaningful legacy and excellent rapport thanks to your existing brand identity and marketing:
We begin by analysing these questions and assessing potential impacts regarding what you should start doing, keep doing and stop doing.
The design of a logo and brand identity need to be carefully considered throughout this process and how you might leverage your existing goodwill to boost reputability and recognition during the transition.
If you're interested to know more about this process, or would like to chat through your ideas over a coffee or beer - it's our shout.
Talk turkey with us!
We're excited by the innovators, the creatives, those willing to take a risk on a niche so, let's make it work together!
Your niche needs to be framed with a unique brand position that tells your target audience why they need you. It needs to offer a solution to a problem these guys and girls don't even know they have.
And we can't help but help!
Partnering together will allow you to take an overhead approach to your clientelle, ensuring you have the right words, look and call to action from the moment you knock on the door.
We start by identifying your position statement, uncovering your proof and shaping your message into meaningful communication and marketing that grows your bottom line.
Then we measure because it's 2019 and we can't improve what we can't measure! So let's ensure we're capturing your clients (and potential clients!) interactions with your business to maintain a proactive and agile approach to all requests, experiences and needs.
Let's do it!
We establish key metrics, conversions, user goals and experience that align with your business strategy. Once we have the key indicators in place, we can correctly measure the results of any engagements or activity of your campaigns both online and off.
With strategically planned and implentend call-to-actions, second guessing is a thing of a past and you can make informed and key decisions based on real data.
If you're running Google Analytics, Adwords or Trends and you feel like you're not getting the maximum results, or just want to chat through some basics with us we're more than happy to take a look together with you. The more you know, the more you appreciate the tools available to scale your business efforts.
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