Why do we conduct an Uncovery Workshop?
The Uncovery Workshop is an opportunity where together, we can collaborate and onboard with the objectives, and define the desired outcomes of your project. We explore the positioning, differentiation, competitive advantage and unique selling proposition of your organisation and gain a clear understanding of how to design and develop a brand or website to satisfy the needs of its multiple stakeholders. The Uncovery is essential to creating a strategic approach that can be measured to ensure you get the results you are looking for, rather than throwing time and money at something that might not work!
What exactly do you do?
We learn about your goals and objectives for your business, then craft the right perception and expectations to allow you to execute these with measured results that make sense.
How do I know if my website works?
So you've got a nice lovely new website, or an old one? But you want to know if it works.
3 key things to knowing if your site works: SEO, Analytics and good support from your agency. Give us a yell if you need some help, we're happy to chat!
wtf is a KEO?
KEO is a team of creative designers, brand strategists and developers located in rural Australia. We focus on engagement with our clients, working as a team with our clients to deliver meaningful and measurable outcomes.
What to expect when you’re expecting a rebrand?
A rebrand is so much more than a new logo, it’s a shift as to how your brand is perceived both internally and externally. It’s important to consider all aspects to achieve a smooth transition into your new identity. Rebranding isn’t about thinking of a brand new concept and rolling with it. A strategic approach is required, taking into consideration the existing identity, how various stakeholders will interact with a brand, and how the new brand will look, sound and act.
How often should I update my website?
Always. Your website is an online reflection of your business. Imagine if you never cleaned the showroom, ordered new inventory, or just responded to every customer and client who walked in with the exact same response.
That's why we educate you:
1. On how to use your CMS so you can keep the content up to date and maintained
2. Trust your agency. Collaborate and chat with your agency to determine your business objectives and goals.
What's the difference between a brand and a logo?
Brand = perception
Logo = critical piece of the puzzle (brand identity) that creates that perception
What's Mark made of?
Do you do responsive design?
We sure do! In fact, we often start with Mobile Design to ensure that the user experience will be seamless across all devices. It's critical.
Do you offer Social Media management?
Absolutely! Digital marketing can be time consuming and costly without proper management. At KEO, we can manage and maintain your digital presence, providing meaningful insights through monthly reports. Our socials team design and create content for both organic and paid social media efforts, including social tiles, story templates and accompanying content. We craft user journeys that drive web traffic and effectively communicate your brand messaging to the target audience. Get in touch to learn more about our Digital Marketing Packages!
What’s the difference between a brand and a logo?
A logo is one expression of a brand that is only meaningful in context. It is important to go beyond a logo and create an identity that will inform the audience’s perception. A brand determines how an organisation is seen and heard, remembered, experienced and interacted with - do something or nothing; it still exists. A strong brand will provide your business with a competitive edge in the market, creating meaningful conversations that will increase opportunities. A good brand will speak for itself, cutting through the noise and clearly articulating its strengths and values to your audience.
What's the value of SEO?
The more organic traffic your website has, the more valuable your business. You'll have a larger target audience, better credibility and trust online and a stronger brand image. You'll also be able to reduce your future marketing, as once your website is fully optimised, you don't need to keep throwing extra costs into lead generation campaigns as they'll come through organically (aka FREE!). The better your SEO, the more your business is worth.
Your website is a billboard, and at the moment it's in the middle of the desert - no one can see it, there are zero people looking at it. The closer you move that towards the road where the traffic is (aka page #1) the more eyes/ customers you're going to get.
It's all about location, you invest in higher rent for an office/ shop in the CBD because it's popular, that's where everyone is. Same concept applies for SEO, you need to invest into your SEO strategy to get your website where people will see it. If you don't want to invest in your SEO, your customers are going to go shopping around the CBD while you sit in the outback. Potential customers will have no options but to go elsewhere as they have no idea you exist.