There is a unique attitude in regional Australia, we find it best described as a form of “mateship”. Business is more than just a transaction. The people you work together with will see you at the soccer field, your mates bbq, or have kids at the same school. This affords the opportunity to intimately understand your clients and customers that aren’t always there. 

Regional Australia experiences challenges differently and it’s the mateship we rely on to see us through them time and time again.

This has to be uncovered, explored and amplified if we are going to achieve more, differently.