So you have a product or idea you want to launch in a new market...
Stephen Covey famously encouraged entrepreneurs to 'begin with the end in mind'. This steadfast advice is essential to any successful business venture and foundational to your marketing strategy.
Where you want to go determines how you are going to get there, who is going to take you there and how long you expect it will take before you arrive.
Your marketing strategy will detail who your target market is (everyone is not your customer!), where they are from, how they purchase, how they like to be served and more ensuring your marketing dollars are bang on target.
With our support, you will be prepared to plan and take into account all touch points, from signage and branding to how a product might look and feel on the shelf; all elements of the client's journey and experience will be considered and refined to ensure your venture is a success.