Let the kids paint your face
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The Evolution of Branding: Staying Current in a Dynamic World
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Brand Extensions: Unleashing the Power Beyond Your Logo and Website
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Quit the Socials
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The pandemic has increased this demand, particularly in causing major supply chain issues with disastrous shipping conditions around the world, as well as staff shortages and changed business operations. Consumers aren’t happy. They’re stuck at home without their orders and what’s their first point of call? Social media DMs.
Social media managers are becoming the heroes of customer service. 59% of organisations surveyed noted that social customer care has increased in value in the past year. In 2022, business owners and those in leadership positions will be looking to social media marketers to take on greater responsibility in the customer service area of their organisation. This is because they know the channels best and are closer to the customers they are posting to on the daily.
Socials are something a lot of businesses struggle with, often outsourcing social media marketing to agencies. With the rise of the customer care trend, personal engagement through direct messages will be essential to remaining relevant for your customer base. Having someone dedicated to interacting with your audience on social media is a must for 2022.
Whether it is yourself, one of your team, or you hire a social media manager, start the new year off with someone who will be checking your business profile’s DMs regularly and has the knowledge to provide valuable responses.
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