Brand Transitioning It's something you know you should do because you've sat back and strategically been watching competitors do it for a while...
Now it's your turn and you want to create the biggest splash the industry has ever seen!
Transitioning your brand could be for a multitude of reasons, at the forefront is the offering of a new service or product that will alter the perspective for your business. We need to captilise on the new traffic coming through your door, the buzz that this new offering will create!
You have created a meaningful legacy and excellent rapport with your existing brand identity and marketing, we need to capitilise on that investment and use it to leverage the transition into a new market... or do we?
How does your current position influence the direction you're looking to take. Begin by analysing these impacts and assessing what's necessary to, start doing, keep doing and stop doing.
The design of a logo and brand identity needs to be carefully considered throughout this process, and how you might leverage the existing work to boost reputability and recognition during the transition.
If you're interested to know more about this process, or would like to chat through your ideas over a coffee or beer - we're shouting!