Launching a new business in an industry that has just been dragged through the media is a challenge, so the team needed to engage the experts to ensure their marketing strategy was strong and clear, with no room for miscommunication.

The duo also needed to educate their audience on how they can receive advice from an independent advisor, and for many in their target audience -  build trust again in the sector. 

A new strategy, brand, website, stationary, and online presence were required. Essentially, Keo needed to work with the team to start from scratch

It’s not if, but when. That was the “a-ha” moment for the branding and strategy behind the newly formed When Financial Solutions. An honest, open and empathetic approach to financial services that are with you for the long term. 

With a simple to use website for the target audience allowed for clear messaging and the ability to provide transparent information through a regular blog. 

The branding had to cut through the noise of a competitive industry, so vibrant purples and pinks were chosen to resonate the point of difference from other institutions.

“Starting a new business, we recognised that having a strong brand strategy and solid marketing foundations was important so we looked to Keo and weren’t disappointed. 

The Discovery Workshop was definitely eye opening and took us on a marketing journey. Working with the team taught us important branding lessons, but also made us challenge our thinking and step outside our comfort zone (including social media) which has been beneficial to the launch and ongoing running of our business. The creativity and passion shown by the team, and seeing them all work together has been inspiring and this has translated into results. Since launching our website we frequently receive positive feedback, and our strong branding position has allowed people to find us with ease -a key outcome we set to achieve. Working with Keo has been a valuable investment, with the skills and resources to help you achieve your marketing goals. We would 100% recommend!”