With a book launching, The Asking Leader needed to make a bigger impact online to stand out from other business mentors and coaches.  

A new logo and website was required that could more wholly promote The Asking Leader’s services in mentoring and coaching, while providing an e-commerce platform to sell the book and generate leads. 

We designed a brand that demonstrates the connection between seeking answers and development with inspiring simplicity. 

Easy to identify across presentations, book spines, business cards and online, The Asking Leader becomes instantly recognisable by anyone who interacts with the business. 

“Operating in a highly competitive industry with a lot of noise, I needed to develop a brand strategy that would help me and my business stand out. 

Every day The Asking Leader encourages business leaders to be continually asking questions to help create engagement and accountability, and I was impressed to see the whole team at Keo ask meaningful questions to better understand my needs, workshop desired outcomes, develop budgets and timelines. Taking the time to ask these questions and then to see those answers taken on board led to a positive experience and gave me insight into the many different aspects of a well constructed brand. 

Since working with Keo, inquiry and sales through my marketing channels have remained strong despite broader economic downturn. These continued inquiries and sales have reiterated to me the value Keo provides to achieve outcomes, and I would highly recommend them to anyone looking to create a brand.”