‘people don’t buy what you do they buy why you do it, and what you do simply proves what you believe.’

- Simon Sinek

Setting off to the Sunshine Coast on a journey of becoming an event manager, Nicala immediately became fascinated by the world of marketing and decided to change the direction of her studies. 

After graduating with a Bachelor of Business (Marketing) from the University of the Sunshine Coast, it was time to return home to Tamworth. Nicala reached out to KEO, seeking an opportunity to work with regional businesses, and joined the team as an Essentialist. 

Outside of a global pandemic, Nicala can be found trackside at Supercars events and front row at a country concert.