In keeping the park modern, Austin Tourist Park is ever changing with new cabins, renovations and increased facilities.

This adds to the overall experience and community feel the park has. The website KEO initial put together for the park was no longer a true representation of what they’re all about. It was time for a refresh to update images and messages, along with the overall look and feel of the website. 

The existing logo was unique and had a lot of historical significance that was important to keep. What could we do to revamp the website and match the colours being introduced into the park, while working with the existing logo? Completely zag away! 

The design broke through any existing design restrictions, throwing the current brand out the window and reinventing with something fresh, colourful and fun designs. The new design has character, reflects an Australian park lifestyle and creates the perception that Austin Tourist Park is a great place to experience. 

What was to be a website redesign soon became a whole suite of designs. The new style was pushed out across business cards, letterheads, a park brochure and map, concert stage backdrop, pull up banners and social media templates. We’d call that a success?