Strategies to talk to a large diverse audience within a niche industry

Industry specific branding

Auscott Limited was founded in 1963 by the J.G. Boswell Company of California. The company's first operation was a 2,800 hectare (7,000 acre) property in the Namoi Valley near Narrabri in north-western NSW, Australia.

In that first summer, Auscott carried out one of the most extensive private irrigation developments seen in Australia at the time. The company funded and constructed the initial irrigation system including channels, pump stations and recycling facilities. In that first year 1,628 hectares (4,000 acres) of land were developed and planted to cotton, and a cotton gin for processing raw cotton was constructed on the property.

Today Auscott is one of Australia's leading grower-processors of cotton, playing a significant role in industry matters and organisations. As a vertically integrated agribusiness with production, ginning, classing, marketing and shipping capabilities for both its own production and that of other Australian cotton growers, Auscott enjoys a first class international reputation.

 

 

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